Google awarded location-based advertising patent

By

Decision likely to affect Apple and telecoms players.

Google awarded location-based advertising patent
Google has been granted a patent for the use of location information in adverts to increase the relevancy to users, a decision which could directly impact the plans of rival Apple in the space."The usefulness, and consequently the performance, of advertisements are improved by allowing businesses...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:
advertisingappleawardedgooglepatentsoftwaretelco/isp

Sponsored Whitepapers

Optus Enterprise Mobility
Optus Enterprise Mobility
Life After VMware: Scale Securely with mCloud by Micron21
Life After VMware: Scale Securely with mCloud by Micron21
Cut Cloud Costs Without Compromise: Discover mCloud by Micron21
Cut Cloud Costs Without Compromise: Discover mCloud by Micron21
What 4 wholesale distribution challenges aren’t going away anytime soon?
What 4 wholesale distribution challenges aren’t going away anytime soon?
State of the SOC: Building Resilience in a Shifting Threat Landscape
State of the SOC: Building Resilience in a Shifting Threat Landscape

Events

Most Read Articles

ING Bank Australia cuts days off rate renegotiation, loan top-ups

ING Bank Australia cuts days off rate renegotiation, loan top-ups
Westpac stands up Copilot Studio for Gen AI agent development

Westpac stands up Copilot Studio for Gen AI agent development
Veterans' Affairs trials AI-enabled search

Veterans' Affairs trials AI-enabled search
NSW RegStar program resets as DCS exits key workstream

NSW RegStar program resets as DCS exits key workstream
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?