GetData, a Sydney-based software company operated by two ex-Australian police forensic corporate investigators and a renowned physicist, has launched three bundled products into the Australian retail market.
Its products are being exposed onto the Australian market through retail giants like Domain, Harris Technology, Harvey Norman, Fletcher Photographic, Chandlers, Myers, Ted’s Cameras, The Good Guys, Retravision Brisbane and City Software in Victoria.
Graham Henley, a director of GetData, believes its Australian distributor Lako Pacific, based in Melbourne, was able to get the products sold through the chain stores because of its good connections with the big names.
The products launched include Recover My Files (bundled with Explorer View), priced at $99.95(RRP), the Computer Security Tool (bundled with Burn My Files) priced at $49.95, and Recover My Photos (also bundled with Explorer View) for $69.95.
According to Henley, GetData is not afraid to go up against security software giants like Symantec, Trend Micro or McAfee - after all, the company was founded and is operated by two of Australia’s top former police forensic corporate investigators and a world renowned physicist already.
“Right now there are no recovery data software programs available on the market. You can come across something similar to ours on the net, but no-one has designed a package like ours. Our computer security tool is also slightly different from what’s on offer,” he said.
“The Computer Security Tool goes into Windows OS system and looks to block holes, so it’s not a firewall, or a spyware and not an anti-virus. It goes into Windows and blocks the pathways of the virus that replicates itself to attack your computer - our product is that extra layer.”
The company has already found success in retail deals in six European territories, Japan and the US. Henley concedes the company launched product into overseas markets because the opportunities were presented to the company first.
“It’s a little unusual, coming into the Australian retail market after we’d cracked the European and US markets, but the reality is we were found first by distributors overseas and, of course, in sheer potential numbers, they’re bigger markets,” said Henley.
“But the time is right because we now have more of our products ready for the retail market.”
GetData launches into retail
By Lilia Guan on Dec 7, 2005 12:24PM