Sick of the hefty commissioning fees charged by third-party agencies, Australia’s growing list of hype mongering celebrities and their managers are betting that a new blockchain-based app to handle event bookings will keep them in the spotlight.
And there's not a coin offering in sight.
The new app is billed as a transparent platform for negotiating fees for celebrity performances and official appearances, which talent agents say can be muddied as they slowly filter through representative after representative.
The Associated Celebrity Talent App (ACTA) was built on Ethereum’s blockchain platform to directly link event organisers with sports stars and celebrities’ direct representatives and provide an indelible repository of contract negotiations and payments.‘Celebs’ early to adopt the app so far include Jimmy Barnes, Sophie Monk, and one-time contestant for Tony Abbott’s electorate James Mathison.
There's real money in appearances too, with minor celebrities typically charging between $3000 and $5000 for gigs like emceeing conference dinners, with technology vendors big hirers.
Event organisers are able to search through a list of other registered talent to find and directly contact a celebrity’s preferred management team, cutting out layers of costly middlemen and streamlining the process.
ACTA also features a “confidential” instant messaging service - although nothing has been said about the encryption backing it - as well as a calendar to smooth out discussions around client availability (presumably speeding up the planning for the next round of Day On The Green concerts).
The app’s founders boldly claim it’ll reduce the amount of time spent organising a celebrity appearance at a charity function by up to 90 percent.
It’s estimated celebrity appearances at Australian corporate, private and charity events amount to $336 million of the $4.4 billion local events and entertainment industry.