NPD reported flat Mac sales in the US retail market throughout November, after a year of soaring sales.
The data indicated that the poor sales performance could be due to a 38 per cent fall in the popularity of desktops in the US last month.
Apple's desktop unit share was down last month to 15.8 per cent from 17.4 per cent in October and 20.6 per cent in November 2007, noted the research.
While US notebook sales were up in November by 16.6 per cent overall, Apple's unit share decreased from its December figures.
However, NPD pointed to the high Mac sales in October being due to the introduction of new Macbooks.
Apple feels the pinch as recession bites
By
Rosalie Marshall
on Dec 18, 2008 6:34AM
Apple is beginning to feel the effects of the economic crisis, according to new research from retail sales tracking firm NPD Group.
Got a news tip for our journalists? Share it with us anonymously here.
Partner Content
Promoted Content
Critical considerations for moving to the cloud
Promoted Content
Kick the tyres of AI systems using real world data at #BuildWithAI Hack 2021
Promoted Content
IT’s control over digital infrastructure is slipping, reports The Economist Intelligence Unit
Promoted Content
Business email: the ultimate playground for cybercriminals
Sponsored Whitepapers
Best security practices after rapid Digital Transformation
The CISO View 2021 Survey: Zero Trust and Privileged Access
How and why to backup your Office 365 tenant
ForgeRock for Australia’s Trusted Digital Identity Framework (TDIF)
How engineering has been operating in the dark and what to do about it
