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Photos: Oracle OpenWorld 2010

Some snaps from Moscone Center, San Francisco, as Oracle hosts customers and partners for its annual talkfest.

on Sep 23 2010 6:08AM

Crowds at Moscone Center. Some 40,000 in attendance.

Oracle paid the city of San Francisco to block off two streets in the financial district to accommodate the crowds. Oracle claims the event generated over US$100m for the Bay area.

OpenWorld 2010 was the first to include both Sun and Oracle's customers and partners.

Oracle magnate, Larry Ellison.

HP president, Ann Livermore.

Larry Ellison immersed himself into every marketing theme at the event - his cameo in Hollywood blockbuster 'Iron Man' saw suits from the film displayed alongside Exadata and Exalogic appliances, whilst the floor above displayed the America's Cup and video from the US team's victory in February under Ellison's sponsorship.

Oracle's iron man, John Fowler.

Moscone's Hall D.

Mark Hurd made a brief appearance to introduce the latest Exadata database machine, two weeks into his new job with Oracle and the same day his former employer HP withdrew legal action against his transfer to Ellison's camp.

Exadata and the newly-announced Exalogic, side by side.

The Exalogic app server appliance and Exadata database machine side by side.

Michael Dell speaks at the Wednesday afternoon keynote.

This year's OpenWorld was the first to include Sun partners and customers.

Crowds at Moscone Center. Some 40,000 in attendance.

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