Dave Martin
Recent articles by Dave Martin
The reputation gamble
"It takes 20 years to build a reputation and five minutes to lose it," said Warren Buffett in 1930.The good reputation of a company or a brand is now seen as an essential element on the corporate balance sheet. It is a fragile asset that can be lost forever, unless all levels of the business safeguard it.
Nov 2 2004 4:25PM
Security
