Axel Bruns, Queensland University of Technology

Recent articles by Axel Bruns, Queensland University of Technology

How not to use Twitter: lessons from Qantas and Westpac

How not to use Twitter: lessons from Qantas and Westpac

Brands are finding controlling their message on Twitter is not easy.
Axel Bruns, Queensland University of Technology Feb 16 2012 7:19AM Strategy

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