Athina Mallis

Athina Mallis is the former editor at Digital Nation Australia. Mallis stepped down from the role at the end of 2023. She is an award-winning business technology journalist specialising in Web3, sustainability, and gender equality. Athina has previously written for Which-50, POPSUGAR Gaming, and ChannelNews.

Recent articles by Athina Mallis

CEOs prioritise sustainability and inflation risks for 2022

CEOs prioritise sustainability and inflation risks for 2022

Inflation to hurt and hinder sustainability.
Athina Mallis May 16 2022 8:27AM Finance
Airbnb releases new updates to its platform

Airbnb releases new updates to its platform

Biggest change to platform in 10 years.
Athina Mallis May 13 2022 7:26AM Emerging Tech
Bitcoin value plummets 50 percent from its peak as crypto retreats

Bitcoin value plummets 50 percent from its peak as crypto retreats

But it's still outperforming Meta over the year.
Athina Mallis May 12 2022 12:11PM Emerging Tech
Case study: WLTH brings a better CX with an integration platform

Case study: WLTH brings a better CX with an integration platform

Simple experience through integration platforms.
Athina Mallis May 12 2022 7:35AM Emerging Tech
Instagram begins to let users post NFTs

Instagram begins to let users post NFTs

Select users able to use the feature.
Athina Mallis May 11 2022 11:01AM Emerging Tech
Case study: Marketboomer implements a new reward system for its staff

Case study: Marketboomer implements a new reward system for its staff

Staff get customised rewards.
Athina Mallis May 11 2022 10:51AM Emerging Tech
Starbucks set to launch loyalty NFT

Starbucks set to launch loyalty NFT

NFT collection to launch later this year.
Athina Mallis May 9 2022 11:03AM Emerging Tech
Australia Zoo launches NFT collection

Australia Zoo launches NFT collection

Each NFT focuses on a different animal.
Athina Mallis May 9 2022 10:09AM Emerging Tech
How Norths Collective personalises their customer’s journey

How Norths Collective personalises their customer’s journey

Personalisation through email.
Athina Mallis May 6 2022 10:27AM Marketing
Appetite for crypto from loyalty rewards grows

Appetite for crypto from loyalty rewards grows

Gen Z and Gen Y most interested in crypto rewards.
Athina Mallis May 5 2022 12:43PM Emerging Tech
Personalisation strategies need to be built from the ground up

Personalisation strategies need to be built from the ground up

Personalisation is in two categories.
Athina Mallis May 5 2022 11:29AM Marketing
Business leaders must learn to exploit Web3 capabilities: Gartner

Business leaders must learn to exploit Web3 capabilities: Gartner

Businesses need to understand web3 elements.
Athina Mallis May 4 2022 3:06PM Emerging Tech
For ANZ personalisation is centred on the customer need

For ANZ personalisation is centred on the customer need

How ANZ personalises customer experiences.
Athina Mallis May 4 2022 12:21PM Finance
Consumer interest in immersive tech grows: Accenture

Consumer interest in immersive tech grows: Accenture

Businesses cotton on to consumer interest in metaverse.
Athina Mallis May 3 2022 10:33AM Emerging Tech
COVER STORY: Why Personalisation failed, and how it is now evolving

COVER STORY: Why Personalisation failed, and how it is now evolving

Customers and marketers wanted different outcomes.
Athina Mallis May 3 2022 7:24AM Marketing
The differences between Web 3.0 and Web 2.0

The differences between Web 3.0 and Web 2.0

The business impact of web3 and web2.
Athina Mallis May 2 2022 3:59PM Emerging Tech
Apple’s growth slows but still beats investors’ expectations

Apple’s growth slows but still beats investors’ expectations

Apple weathering the storm.
Athina Mallis Apr 29 2022 4:27PM Finance
Twitter misses revenue expectations for first quarter

Twitter misses revenue expectations for first quarter

Twitter impacted by Ukrainian war.
Athina Mallis Apr 29 2022 12:15PM Finance
63 percent of organisations suffered a cybersecurity breach in 2021

63 percent of organisations suffered a cybersecurity breach in 2021

Findings from a new Forrester report.
Athina Mallis Apr 29 2022 9:44AM Governance
Amazon first quarter results show a slow growth

Amazon first quarter results show a slow growth

Pandemic slows growth.
Athina Mallis Apr 28 2022 11:54AM Finance

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