More than a decade of transformation helped WW innovate rapidly with new digital services

By

[Requires login] MarTech has been integral to the business's transformation project.


Global wellness brand WW was 15 years into transitioning into a wellness technology company when COVID hit, leaving it well placed to manage the disruption and build new digital services.  Nicole McInnes, WW’s ANZ Director of Marketing and Commercial, spoke to iTnews Digital Nation ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:
digitaldigital fitnessdigital nationdigital transformationinnovatemarketingmartechnicole mcinnestransformationww

Sponsored Whitepapers

See everything. Do more.
See everything. Do more.
Lindentech Secures Digital Identity with Zero Trust and Microsoft Entra
Lindentech Secures Digital Identity with Zero Trust and Microsoft Entra
Diamond IT Delivers GRC Transformation with Microsoft Purview
Diamond IT Delivers GRC Transformation with Microsoft Purview
Linktech Powers Energy Trader’s Essential Eight Compliance in Just Eight Weeks
Linktech Powers Energy Trader’s Essential Eight Compliance in Just Eight Weeks
Byte Delivers Future-Ready IT: Transforming Endpoint Security and Productivity with a Cloud-First Strategy
Byte Delivers Future-Ready IT: Transforming Endpoint Security and Productivity with a Cloud-First Strategy

Events

Most Read Articles

Westpac pilots AI to analyse inbound call content

Westpac pilots AI to analyse inbound call content
Westpac hires CBA's data chief to lead AI, data and digital

Westpac hires CBA's data chief to lead AI, data and digital
Coles merges digital and customer leadership

Coles merges digital and customer leadership
BHP sets up AI hub in Singapore

BHP sets up AI hub in Singapore
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?