programmatic

‘Godfather of adtech’ undoes his own work: Brian O’Kelley

‘Godfather of adtech’ undoes his own work: Brian O’Kelley

Rectifies environmental challenges of advertising.
Velvet-Belle Templeman Oct 20 2022 3:38PM Governance
Case study: Non-alcoholic brand Lyre’s Spirits grows through digital implementation

Case study: Non-alcoholic brand Lyre’s Spirits grows through digital implementation

How programmatic advertising Lyre's Spirits capture a growing share of a new market
Velvet-Belle Templeman , Velvet-Belle Templeman , Athina Mallis Jan 11 2022 4:00PM Emerging Tech
ANA investigation into programmatic media buying aims to eliminate waste

ANA investigation into programmatic media buying aims to eliminate waste

PwC appointed to lead study.
Velvet-Belle Templeman Dec 22 2021 11:13AM Marketing

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