programmatic

‘Godfather of adtech’ undoes his own work: Brian O’Kelley

‘Godfather of adtech’ undoes his own work: Brian O’Kelley

Rectifies environmental challenges of advertising.
VB Templeman Oct 20 2022 3:38PM Governance
Case study: Non-alcoholic brand Lyre’s Spirits grows through digital implementation

Case study: Non-alcoholic brand Lyre’s Spirits grows through digital implementation

How programmatic advertising Lyre's Spirits capture a growing share of a new market
VB Templeman , VB Templeman , Athina Mallis Jan 11 2022 4:00PM Emerging Tech
ANA investigation into programmatic media buying aims to eliminate waste

ANA investigation into programmatic media buying aims to eliminate waste

PwC appointed to lead study.
VB Templeman Dec 22 2021 11:13AM Marketing

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