google analytics

Column: Getting to grips with GA4 is challenging and rewarding

Column: Getting to grips with GA4 is challenging and rewarding

The ins and outs of using Google Analytics 4.
Matt Cowell Mar 6 2023 9:02AM Emerging Tech
Brands on older versions of Google Analytics face higher fraud risks

Brands on older versions of Google Analytics face higher fraud risks

Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Andrew Birmingham Feb 22 2022 6:54AM Marketing

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