Twitter, like other communications before it such as mobile phones and e-mail, is invading the enterprise often through its grass roots.
The micro-blogging service allows instant communication between people.
For IT managers this presents an opportunity and a challenge. Your people are likely already to be using Twitter in their personal lives. Some may have crossed over to using Twitter to support your customers without you knowing it.
How do you respond to tweets in your organisation? What rules are in place to moderate their use? How can you profit from the faster response times and enhanced customer satisfaction that rapid-fire tweets enable?
Many organisations are advancing from dabbling with Twitter to integrating it with their corporate aims and communications strategies.
Companies such as Dell were early adopters, generating revenue and business benefits from its use.
In this seminar we'll talk to Dell social media strategist Richard Binhammer (@richardatdell) about the PC maker's success and how it can be replicated in your business.
Ogilvy strategist Brian Giesen (@bdgiesen) will give a Twitter 101 to bring everyone up to speed.
Former Telstra worker, Leslie Nassar aka Fake Stephen Conroy (@stephenconroy), will share his experiences on Twitter and what he learned from his time with the telco and following the controversy surrounding his tweets.
And we'll mine the coalface with Citrix Online's Glenn Dobson (@GlennDCitrix), who tweets every day from the software maker's helpdesk. He'll provide the tips you need to get cracking straight away with this new platform.
Register online and log in tomorrow, October 1, at noon AEST to follow the discussion and bookmark this page for the tweet stream to follow with hashtag #Twitter4IT.
