The company allegedly sent commercial emails to recipients with their consent or after consent had been withdrawn.
It is also alleged that a quantity of the messages did not have an unsubscribe link or information on how to unsubscribe within the messages.
ACMA said in a statement that the new owners of The Ad Company have co-operated with its investigation and have indicated a willingness to alter the company’s advertising methods to comply with 2003 anti-spam legislation.
Commercial electronic messages can be sent by email, SMS, MMS and instant messaging.
Under the Spam Act, potential penalties of up to $1.1 million per day may be imposed by the Federal Court for repeat offenders.
Last month, Best Buy Australia was fined $4,400 for breaches of the legislation.
More Aussie spammers caught under ACMA’s iron fist
By Staff Writers on Nov 6, 2008 9:42AM