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Mobile ad companies form alliance to prepare for Apple privacy changes

By Sheila Dang

Feb 18 2021 12:06PM

Will affect how advertising works on iPhones.

Mobile ad companies form alliance to prepare for Apple privacy changes

Six mobile advertising companies have formed a partnership to help marketers and app developers adjust to upcoming Apple Inc changes that will affect how advertising works on iPhones. Apple will soon begin to prompt iPhone users to allow apps to use their data for personalized advertising, a ...

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