Linktree raises US$110m, hits US$1.3bn valuation

Online ecosystem platform Linktree raised US$110m in funding led by Index Ventures and Coatue, hitting a US$1.3 billion valuation.

The company will use its new funding to focus on additional geographic expansion, recruitment, revenue streams and further value for its creators and brands via new tools and partnerships.

From 2020 to 2021, the platform's influencer, small business, and music verticals grew more than 300% each, on average. Linktree drove 1.2 billion clicks to commerce-related websites in the last year alone. Today, Linktree users engage across 250 verticals worldwide.

The company’s fast-paced growth trajectory to 24 million users in the past year ensured follow-on from previous investors AirTree Ventures and Insight Partners, and new participation from Greenoaks Capital.

Alex Zaccaria, co-founder and CEO at Linktree said, "We are quickly growing beyond the traditional 'link-in-bio' company, connecting users’ fragmented online presence and establishing our position as a new sub-sector of the tech industry. This funding will ensure we continue to innovate and develop tools that empower people to grow, curate, and monetise their digital universe, maintaining Linktree as the market leader.”

As Linktree enters this next phase of growth and evolution, it is welcoming Mike Olson as the company’s first President. Olson will focus on partnerships, strategy, talent and building culture across the global organisation.

Olson has held executive growth and operational positions at Twitch, Pandora, LinkedIn, and Microsoft. Based in the US, he will drive market and category leadership for Linktree and their growing team.

Olson said, "I’m honoured to be joining Linktree at this milestone moment. Over the past few years, the creator economy has grown rapidly and Linktree has led the way through innovations in discovery, engagement, and monetisation – there are so many commercial possibilities with an audience of this size.”

Linktree is the “link-in-bio” category creator that enables users to create a streamlined online identity to showcase, and commercialise, their profile. It is utilised by artists and brands globally, including TikTok, Selena Gomez and HBO.