iGasm sex toy rubs Apple up the wrong way

By

Apple is taking legal action against US-based adult retail chain Anne Summers over adverts for a new iGasm sex toy.

iGasm sex toy rubs Apple up the wrong way
The device consists of a pair of headphones and a "vibrating unit" which, once plugged into any media player, vibrates in time to the tune.

The adverts use the same silhouette figures as Apple, but with a white cord leading inside the figure's underwear.

Apple's solicitors have already fired off a letter to Anne Summers requesting that the advert is taken down.

"We hope this request to remove it immediately will prevent us having to consider further action," it reads.

However Anne Summers is taking the request less than seriously.

"Perhaps I can send them an iGasm to put a smile back on their faces," company head, Jacqueline Gold, told the News of the World.



Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:
adapplehardwaretheupwaywrong

Sponsored Whitepapers

Digital Transformation That Works in the Real World
Digital Transformation That Works in the Real World
Beyond the Breach: Logicalis Delivers Scalable, Business-Aligned MXDR Security
Beyond the Breach: Logicalis Delivers Scalable, Business-Aligned MXDR Security
Transforming IT for the Hybrid Era
Transforming IT for the Hybrid Era
Powering secure AI at the Edge: What you need to know before it’s too late
Powering secure AI at the Edge: What you need to know before it’s too late
Ditch the Spreadsheets. Build a System That Grows With You.
Ditch the Spreadsheets. Build a System That Grows With You.

Events

Most Read Articles

Home Affairs signs $25m biometrics renewal with Unisys

Home Affairs signs $25m biometrics renewal with Unisys
Advanced SOC Services Transform Organisations’ Response to Cyber Threats

Advanced SOC Services Transform Organisations’ Response to Cyber Threats
Kmart Australia and NZ will put a robot called TORY into every store

Kmart Australia and NZ will put a robot called TORY into every store
Health signs $37m device-as-a-service deal

Health signs $37m device-as-a-service deal
techpartner.news logo
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Dave Stevens on Brennan's evolution and the need for Aussie tech unity
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
Sydney's ITKnocks on contact centre AI and the slow death of the IVR
"It's an exciting time to be part of the health and aged care sector"
"It's an exciting time to be part of the health and aged care sector"
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Insicon founder Matt Miller on the coming 'tsunami' of compliance and educating boards about cyber security
Orro claims Australia first with managed digital asset discovery service
Orro claims Australia first with managed digital asset discovery service

Log In

  |  Forgot your password?