The adverts use the same silhouette figures as Apple, but with a white cord leading inside the figure's underwear.
Apple's solicitors have already fired off a letter to Anne Summers requesting that the advert is taken down.
"We hope this request to remove it immediately will prevent us having to consider further action," it reads.
However Anne Summers is taking the request less than seriously.
"Perhaps I can send them an iGasm to put a smile back on their faces," company head, Jacqueline Gold, told the News of the World.
Personetics Executive Forum 2026 — Sydney
Personetics Executive Forum 2026 — Auckland
Can Testing Keep Up? Quality in the Age of Accelerating Delivery
HPE Networking Day Sydney
iTnews Resilience, Rewired Breakfast



