Hapana to push global expansion following $17m Series A funding

Fitness tech company Hapana will push forward with global expansion plans following a $17 million Series A funding round, led by Australian venture capital funds, OIF Ventures.

The Sydney-based software-as-a-service platform is used by over 1000 clubs and gyms including F45, BFT (Body Fit Training), KX Pilates, Gold's Gym, STRONG Pilates, UFC Gym, Club Pilates, FS8, Vaura and Air Locker Training.

The white-label solution platform assists with class management, memberships, payments, marketing and digital content.

In a statement, Bailador said it invested $7.7 million alongside OIF Ventures who added $9.6 million to the round [pdf].

The new funds are to be put towards growing Hapana’s international across the Asia-Pacific region and the US, according to the company.

Hapana CEO Jarron Aizen said, “These funds will enable us to expand our go-to-market plans in the US and across the APAC region, facilitating the signing of more franchises and independent gyms.  

“Our second-generation platform is designed to build on the strengths of our current technology stack.

“By expanding our platform to include new payment channels, we are helping these brands enter new markets and scale their locally developed fitness concepts on a global level,” Aizen said.

Kevin Wilson, partner at OIF Ventures said, "With this capital raise, we are confident that Hapana's robust product roadmap will further enhance their offerings and accelerate their growth.”

Paul Wilson, Bailador co-founder and managing partner, added, “Hapana has established a great reputation in the large and growing fitness industry.

“Bailador is backing Jarron and the strong Hapana team to continue executing on their growth in Australia and internationally.”