eSys signs Maxtor

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The newly established Australian operation of global component distributor eSys Integrated has secured its second agency with drive manufacturer Maxtor.

The drive manufacturer joins Western Digital on its distribution books and forms part of the distributor's plans to predominantly target the OEM and white-box builder base in Australia. Maxtor drives are also distributed by Ingram Micro and Digiland.

George Skaf, former GM of commodities at Digiland and now GM at eSys, said the distributor will provide Maxtor access to the large system integrator and OEM markets. "The role of eSys is to assist OEMs in evaluating their choice of HDD offerings in the PC systems they market," he said.

"We plan to be the number one Maxtor distributor in Australia and will be the catalyst to growing Maxtor's Australian market share to 40 percent and beyond, Skaf said.

He added that the distributor will also sell to the retail market with Maxtor's retail package and a wireless product from SMC by the fourth quarter.

eSys claimed it holds 16 percent of the total hard disk drive distribution market in the Asia-Pacific region.

The local operation plans to announce new agencies in the fourth quarter with a range of CPU, RAM, motherboard an optical drive manufacturers - companies that the company already deals with in other countries. These vendors could include the likes of Accton and Surecom in the networking arena, UPS vendors Tripp Lite and APC, modem manufacturer Aztech and memory manufacturer Hynix. Headquartered in Singapore, eSys also has offices in Europe, the Middle East and Asia.

The local operation has just opened a Melbourne office and has plans for a three person Perth office later this month and in Brisbane by the start of September, Skaf said.


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