Coviu appoints Jenny Aiken as director

Virtual care engagement platform Coviu has appointed Jenny Aiken as director to bolster growth in the APAC and US.

Aiken joins the Coviu team at a pinnacle stage of the company’s growth following the expansion to the US market and the release of new features. Coviu’s product offering expanded from video telehealth to include an apps marketplace, phone telehealth, group therapy consultations, remote patient monitoring and new unified video and phone helpline software.

An experienced senior leader, Aiken brings more than 30 years of expertise to the role including holding various healthcare, commercial and governance positions. In her most recent role, Aiken was chair of the board at the Australian Physiotherapy Association (APA), which boasts more than 30,000 members.

Prior to APA, Aiken founded two multidisciplinary clinics, spending 13 years as principal physiotherapist. Since then she has worked in healthcare strategy, mergers and acquisitions and in a variety of governance and advisory board roles. She currently works as a commercialisation facilitator for AusIndustry’s accelerating commercialisation program.

Silvia Pfeiffer, CEO and Co-Founder of Coviu said, “Over the past few years, the benefits and possibilities of virtual care have become increasingly apparent as the world moved towards a more digitally enabled way of living. As a result of this digital adoption, Coviu experienced significant growth and product expansion across the APAC and US regions in particular.

“Building on this momentum, we are thrilled to welcome Aiken as our new director and are confident that her experience and understanding of the allied health sector will play a critical role in Coviu’s next phase of growth.”

Aiken said, “My interest in telehealth was ignited when as chair of the Physiotherapy Research Foundation we commissioned pre-pandemic research into the safety, efficacy and patient satisfaction associated with telehealth physiotherapy consultations. What became apparent from this work was the range of benefits that virtual care could bring not only to physiotherapy practices, but to the broader healthcare industry in Australia.”

She said her main goal is to continue the growth of Coviu in target markets.

“This responsibility is a welcome challenge in my career, and I look forward to further developing relationships with the Coviu team, partners and customers during this exciting journey,” she ended.