Bluethumb Digital launches third NFT collection, Free Frida

Bluethumb Digital has launched a third exclusive collection, Free Frida, as interest in NFTs in Australia is projected to see significant growth in 2023.

Amidst this backdrop, Bluethumb's third collection comes during an exciting time, and marks the first collaboration with Sydney-born artist Yasmin Shima. Shima has released NFTs with Coinbase and the Women’s WNBA league in North America.

The Free Frida collection is drawn from a selection of seven artworks by Yasmin, who is also the artist and founder behind the NFT project Year of the Woman, alongside four other founders. 

Artworks will be available for viewing on 25th September, with the public launch taking place on 28th September. Any artwork held from Bluethumb Digital’s inaugural Genesis collection will give the owner priority access to the Free Frida series and future collector pieces in Bluethumb Digital collections, plus other exciting benefits across Bluethumb’s physical and digital offerings.

Bluethumb co-founder and chief product officer, George Hartley said, “We are so excited to launch Bluethumb Digital’s third NFT collection which shines a spotlight on Yasmin’s artwork. Partnering with an artist of Yasmin’s calibre is a vote of confidence in the Bluethumb Digital mission and we’re always proud to support Australian artists.

“Despite a declining crypto market, we’re still seeing strong demand for high quality, curated NFT art like Yasmin’s. Crypto bear markets don’t last forever, and I treat them as a great time to acquire quality art when the price of Ethereum is lower.”

Shima said, “Bluethumb has been instrumental in bringing digital art created by Australian artists to the world. NFTs have revolutionised the way art is created, appreciated and collected. To be a part of their latest collection is a privilege.”

Shima’s mark in LA can be seen in a YOTW mural in Fameyard, off Melrose Avenue. Other achievements include being selected as one of over 200 artists for the NFT Diversity Artist Showcase in Times Square and Marriot Marquis, and travelling to New York to attend and preview her work showcased in Times Square.