Bluethumb appoints Jarrod Purchase as CMO

Online Australian art platform Bluethumb has appointed Jarrod Purchase as the company’s first CMO.

(L-R) George Hartley and Jarrod Purchase.

Purchase said, “Bluethumb has a vision to help artists quit their jobs, which is an extremely exciting and powerful future to aspire towards one of the biggest challenges for artists is finding the time and channels to sell their art. It’s a tough nut to crack and also takes artists away from what they love doing, making art.

“Bluethumb tackles this issue brilliantly by backing Australian artists and empowering them through technology, unparalleled customer service, marketing support and one of the biggest platforms for distribution in Australia.”

Purchase was previously the head of marketing at share trading platform, Selfwealth.

George Hartley, co-founder at Bluethumb said Purchase has a track record of scaling businesses and brands to become established and well-known brands in their space.

He said, “Our next few years will take the company and brand beyond that and we believe that Jarrod is the right person to help us to achieve our growth objectives.”

Ed Hartley, co-founder at Bluethumb said, “Jarrod’s joined the team to not only grow the business in the Australian market but to support expansion into other geographical markets and new frontiers in the NFT and generative art space.

“You no longer need to be ‘in the know’ to acquire and collect some astonishing original pieces created by highly-collectable and skilled Australian artists.”

Bluethumb represents over 20,000 emerging and established artists from Australia and works with 20 of Australia's most remote Aboriginal Art Centres to give our customer’s access to more artists and their art, than anywhere else in the world.

Bluethumb has been operating for over 10 years and has claimed the title of ‘richest art prize in Australia’ with a $250,000 prize pool for a competition that is open for entries until 5th September 2022 and will be judged by celebrated artists such as Archibald Prize winner Blak Douglas.

The recently renovated Melbourne gallery is located in Richmond and its sister gallery is in Adelaide.