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Apple's Webkit to launch new privacy feature for ad tracking

By Sheila Dang and Sayanti Chakraborty

May 23 2019 12:58PM

'Opaque' third parties blocked from measuring clicks.

Apple's Webkit to launch new privacy feature for ad tracking

Apple said on Wednesday its browser engine Webkit will launch a new technology to track advertising clicks and whether they lead to a product purchase while preserving the privacy of users. Users will not be uniquely identified across websites they visit in order to track ad clicks, and the ...

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