
Eddy Cue, Apple's vice president of iTunes, said yesterday: "More than two million movies have now been downloaded from the iTunes Store.”
The fall may be down to the enduring popularity of illegal downloading, despite actions by the RIAA and MPAA to scare off offenders.
“Downloading is huge,” said Neil Armstrong, products director of broadband supplier Plusnet.
“In the early hours of the morning nearly 100 percent of network traffic is movie and music downloads.”