Apple launches iPhone voice control in cars

Apple will make its next move in hands-free smartphone technology for car drivers when it unveils a new, integrated iPhone voice-control system at the Geneva Motor Show this week.

The company's CarPlay makes its debut in Ferrari, Mercedes-Benz and Volvo vehicles at the show, demonstrating software that allows drivers to control their iPhones via touch and Apple's Siri voice assistant, Apple said on Monday.

Carmakers have already enabled some access to smartphones via bluetooth, but Apple's latest offering aims to integrate iPhone functionality more seamlessly with dashboard-mounted display and speaker systems.

CarPlay enables drivers to access to contacts stored on the iPhone, make calls, return missed calls or listen to voicemails without taking their hands from the steering wheel.

Drivers can also useApple's maps service, listen to music and access messages. Drivers will also be able to read messages and dictate responses via Siri.

Apple said CarPlay will also be available in cars from manufacturers including BMW, Ford, General Motors, Honda, Hyundai, Peugeot, Subaru, Suzuki and Toyota.

CarPlay uses Apple's lightning connector to connect to the smartphone. As such it will only be compatible with an iPhone 5, iPhone 5S or iPhone 5C.

Earlier this year Google launched its own Android-based car system, the Open Automative Alliance, to allow developers to add car-specific modes to their apps. It is available across Honda, Audi, General Motors and Hyundai.

Microsoft also offers its Sync service to offer its customers limited voice control and call and message management in-car. Sync is predominantly available in Ford vehicles.