Forget the FUD line and stop the “geek-speak”

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Some stats indicate that the IT security market is going to reach $40 billion by 2007. If you are a vendor offering something in that space that executives feel they need, you are going to be rolling in cash. For now, though, buyers are still a bit covetous with the green stuff.

Even though suppliers and purchasers are optimistic about spending, buying cycles are long and procurements are based on how well the IT security professional in an organization sells infosec to his bosses. That is why one of our workshops at the recent SC Magazine Forum held in N.C. received ...

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