The way businesses and government agencies make digital procurement decisions has fundamentally changed over the last two decades.
C-suite technology executives such as CIOs, CTOs, CISOs and CDOs remain critically important in the purchasing life of technology. But they are only part of the story.
According to Gartner, 75 percent of senior people involved in technology buying decisions are not in IT.
These days technology is a complex buying ecosystem in which business leaders across disciplines as diverse as marketing, HR, finance, and operations are the project owners with ultimate accountability in their organisations to the business outcomes which technology delivers.
In all cases, decision-making is complex and distributed, where c-level executives such as CMOs, CHROs, CFOs and COOs have become key partners to IT leaders in the digital transformation of their businesses.
In Digital Nation’s inaugural Digital As Usual report we investigate with video documentaries and deep-dive articles, how c-level executives in Australian businesses are leveraging technology and digital tools to transform their departments, across marketing and CX, HR, finance and operations.
Journalists including Athina Mallis, Velvet-Belle Templeman, Brad Howarth, Natalie Apostolou and Anthony Caruana contributed to the Digital As Usual report.
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Click on the tiles below to see how c-level executives in HR, marketing/CX, finance and operations are leveraging digital.
Digital As Usual Champions
We are proud to present the Digital As Usual sponsors, and showcase their impactful work.
