Case Study: The tools that make Sendle a digital HQ

Carbon-neutral delivery service Sendle has been a digital HQ since its inception, to do so, it needs to implement a variety of platforms to keep its employees and customers connected.

Laura Hill, managing director at Sendle spoke to Digital Nation about the tools the company uses to help its organisation work collaboratively and efficiently.

She said Sendle makes sure all of their digital tools and platforms can easily connect to communication tool Slack.

“It makes that whole collaboration and communication seamless if it is able to be facilitated through the one platform. Then being able to bring in those specialist tools that you may need for different things like managing a rollout of a product and collaborating with your agencies,” Hill explained.

“We’ve evolved over time bringing in the different tools and that does vary by team. There are a lot of digital tools that we use across the Sendle business.”

Some of these tools include Google’s G Suite, Notion, Trello and Nero.

As a global business that spans five countries, Hill said using Slack facilitates conversations from different departments across these international offices.

“For me, the start of the day is catching up. The US is already up and running there are always a few messages from the US team to catch up on. Then a quick check-in with the AU team morning. Throughout the day, it's a back and forth with the team jumping into different channels, we have dedicated channels, for teams, projects and partners,” she said.

One of the reasons why Hill appreciates the Slack platform is it helps reduces the amount of noise in her inbox.

“It triages the information that historically would have been a flood of emails into your inbox into specific channels that you can then go in and catch up at a time that works for you or when you need information. You can go in Slack if you've got to collaborate with the team to provide input, it's all there for you,” she explained.

“Throughout the day, it's fairly reactive of an afternoon, it is going back to any of those channels that you may have missed, any of the follow-up items coming out of a meeting, you will go back and drop those in there.”