marketers

B2B marketers ignoring customer databases

B2B marketers ignoring customer databases

Business-to-business marketers have "plenty of room for improvement" when it comes to using customer and prospect databases for direct marketing purposes, new research claims..
Robert Jaques Nov 23 2007 7:32AM Strategy
Legitimate email marketers urged to clean lists

Legitimate email marketers urged to clean lists

Chance of being labelled a spammer if your address book is out of date.
Matt Chapman Jul 7 2006 1:46PM Security
FTC charges internet marketers over CAN-SPAM violations

FTC charges internet marketers over CAN-SPAM violations

The Federal Trade Commission has charged two internet marketers with violating the U.S. CAN-SPAM Act.
William Eazel May 12 2006 10:18AM Security

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