Digital modernisation

APT Travel Group grows online sales 175% with Contentful-powered digital transformation

APT Travel Group grows online sales 175% with Contentful-powered digital transformation

APT Travel Group transformed its digital presence by migrating from Sitecore to Contentful, unlocking editorial autonomy, streamlining content management across six brands, and driving a 175% boost in online transactions through a more flexible, visually rich, and customer-centric platform.
Staff Writer Sep 11 2025 2:30PM Digital Nation

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