ad fraud

‘Godfather of adtech’ undoes his own work: Brian O’Kelley

‘Godfather of adtech’ undoes his own work: Brian O’Kelley

Rectifies environmental challenges of advertising.
VB Templeman Oct 20 2022 3:38PM Governance
Digital ad fraud to hit $US68B this year: Juniper Research

Digital ad fraud to hit $US68B this year: Juniper Research

CMOs continue bleeding billions. Share holders and consumers pay the price.
Staff Writers Feb 22 2022 7:32AM Governance
Brands on older versions of Google Analytics face higher fraud risks

Brands on older versions of Google Analytics face higher fraud risks

Attackers use python scripts to write data into Google Analytics and commit ad fraud or attribution fraud.
Andrew Birmingham Feb 22 2022 6:54AM Marketing
Anatomy of a digital ad fraud: Rapidfire counterfeit operation netted $US10 million a month

Anatomy of a digital ad fraud: Rapidfire counterfeit operation netted $US10 million a month

Fraud evades traditional mitigation techniques.
Andrew Birmingham , Tom Duvall Aug 27 2021 4:18PM Digital Nation
Business loses billions to digital ad fraud each year. Here's how IT can help

Business loses billions to digital ad fraud each year. Here's how IT can help

[Requires login] Cross-functional approach to stem the losses.
Andrew Birmingham , VB Templeman Aug 20 2021 5:00AM Digital Nation
"We haven't solved ad fraud because we don't want to": Augustine Fou

"We haven't solved ad fraud because we don't want to": Augustine Fou

[Requires login] There is no incentive to intervene.
VB Templeman Aug 20 2021 5:00AM Digital Nation
Marketers lack the skills to tackle ad fraud alone

Marketers lack the skills to tackle ad fraud alone

[Requires login] Understand the ad fraud models.
VB Templeman Aug 20 2021 5:00AM Digital Nation

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