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Zara turns to AI to generate fashion imagery

By Helen Reid

Dec 19 2025 6:32AM

Using real-life models.

Zara turns to AI to generate fashion imagery

Zara has become the latest fast-fashion retailer to use AI to help create new images of real models in different outfits, speeding up the production process as part of an industry shift that could have a major impact on fashion photography. Zara's AI experimentation follows Swedish rival ...

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