Web overtakes TV in Europe

By

Europe's 16 to 24 year-olds are using the internet more than traditional TV, according to the latest research from the European Interactive Advertising Association..


Surfers across Europe as a whole are spending longer online, averaging 12 hours a week compared with 11 hours last year.

Social networking use has nearly doubled in the past year, according to the research. Some 42 percent of internet users regularly visit sites such as Facebook and MySpace compared with just 23 percent this time last year.

Italians are the heaviest internet users, averaging 13.6 hours per week, followed by the Swedes at 13 hours and the French at 12.7 hours.

The British are the seventh heaviest users at 12 hours a week online, up from 11.3 hours in 2006.
Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:

Most Read Articles

Orica to set new workforce systems live in Australia in July

Orica to set new workforce systems live in Australia in July

Lion builds an app to detect its beers on tap in venues

Lion builds an app to detect its beers on tap in venues

ANZ Institutional readies go-live for "multi-agent chatbot" amie

ANZ Institutional readies go-live for "multi-agent chatbot" amie

Victoria Police refreshes online reporting

Victoria Police refreshes online reporting

Log In

  |  Forgot your password?