The entertainment giant behind much of Australia’s anti-piracy push, Village Roadshow, has unveiled plans to unify payments processing across its segmented cinema and theme park operations.
The infrastructure overhaul is set to be delivered over the next six months, and will accommodate the use of digital wallets.
Village Roadshow is also set to relaunch its website by the end of the month for a better experience on mobile devices and to enhance payment security.
Included in the security push is a shift away from directly storing customers’ payment card numbers, instead opting for tokenisation technology.
Credit card scheme operators Amex and Visa have both recently come out in favour of tokenisation following a push from the Reserve Bank of Australia to clean up the nation’s rapidly mounting online fraud figures.
Village Roadshow also said tokenisation will enable it to share customer profiles across its different business strands, allowing a more holistic view of customer activities.
The company also has plans to deploy a new mobile app within the next 12 months, which will no doubt prove easier to use for families on holiday wanting to visit its theme parks like Warner Bros. Movie World, Sea World and Wet ‘n’ Wild Gold Coast who haven’t packed a laptop.
General manager of technology and services at Village Roadshow, Geoff Spicer, said that all of the company’s innovations inside its cinemas and parks will “fall short” without modernising and streamlining the experience at the ticket gate.
“One of the biggest challenges we’ve faced at Village Roadshow has been the legacy and siloed payments systems that have slowed down our cinemas and theme parks.”
The company will use vendor Braintree to unite its payment systems and host its new website and apps.
It’s hoped the new digital solutions will also be able to better cope with sudden spikes in transactions the company often sees in relation to short-term marketing campaigns.