"A key point is that user-generated content has greater penetration for online buyers – it could help strengthen brands, drive revenue and by leveraging the knowledge and comments on products, it could feedback into development," he explained. "It could also increase loyalty, because a key battleground for e-commerce is getting your customers to stay online and interact with the site. "
Vignette Community Applications, meanwhile, gives firms the ability to add blogs, wikis, forums and other collaborative features to their sites, and can also be used on intranets to aid content discovery and knowledge management, said Westlake.
Both products are fully integrated with Vignette's Web Experience Platform, enabling quick deployment for firms, he added.
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iTnews Executive Retreat - Security Leaders Edition
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