Universal Music Australia turns to cloud to crunch streaming data

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Analyses music consumption, trials productivity tools.

Universal Music Australia turns to cloud to crunch streaming data
Music streaming services are helping record labels tailor their marketing.
Universal Music Australia is using cloud-based tools to analyse streaming data to help tailor the way it markets music to fans. The company ran a proof-of-concept using QlikView analytics software and Amazon’s Redshift data warehouse service. Universal Music Australia IT Manager David ...

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