The campaign was created by ad agency Grand Union and forms part of the Department's wider Condom Essential Wear campaign to promote safe sex.
The Private Dick Movie website offers users 'Your big chance to make a gritty detective thriller starring your mates'.
On entry visitors are prompted to enter their name and those of a few friends, and to set the scene from a list of options.
The 'personalised' film, resembling a grainy, sepia-soaked 1970s porn film, is then played back with the entered names appearing in the subtitles. Although highly suggestive, and somewhat risqué, there is no nudity in the clips.
Budding directors then have the option of replaying the clip or sending it to friends.
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Tech in Gov 2025
Forrester's Technology & Innovation Summit APAC 2025
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Security Exhibition & Conference 2025
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Digital As Usual Cybersecurity Roadshow: Brisbane edition
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