Twitter primarily used as a business tool

By

Twitter has become primarily a business tool used by people in their late twenties to early fifties, according to new data from market research firm Nielsen.

The micro-blogging site has grown by 1,382 per cent since last year, from 475,000 unique visitors in February 2008 to seven million in February 2009.

The Nielsen data shows that the majority of Twitter users are not teenagers or college students, as on many other social networking sites, but are from older generations.

Some 42 per cent of the site's users in February this year were aged between 35 and 49, while 20 per cent were between 25 and 34.

Nielsen also found that 62 per cent of Twitter users visit the site while at work, and 35 per cent from home.

The ability for users to access Twitter from a mobile phone is "a driving factor in the social network's success", according to Nielsen.

In January this year, 735,000 unique visitors accessed the Twitter site through their mobile.

Twitter primarily used as a business tool
Got a news tip for our journalists? Share it with us anonymously here.
Copyright ©v3.co.uk
Tags:

Most Read Articles

Orica to set new workforce systems live in Australia in July

Orica to set new workforce systems live in Australia in July

ANZ Institutional readies go-live for "multi-agent chatbot" amie

ANZ Institutional readies go-live for "multi-agent chatbot" amie

Lion builds an app to detect its beers on tap in venues

Lion builds an app to detect its beers on tap in venues

Victoria Police refreshes online reporting

Victoria Police refreshes online reporting

Log In

  |  Forgot your password?