Users can protect their data using 128-bit encryption and mask their details to casual users while allowing friends and family full access.
“Some have said this is a spammer's dream but they don’t understand the system,” Justin Hayward, communications director for Telnic said.
“All the details are completely private and they are not stored anywhere else. There are also no data ownership terms and conditions so if the company you use gets bought the new owners don’t get access to your information.”
Hayward jokingly referred to telnic as the ‘longest start-up in history’. The company began work on the project in 2000 and took its proposals for a TLD to ICANN in 2002.
It then did a full proof of concept and reapplied in 2004 and got two years later. Now the initial phase will go live in December with a full roll out in February.