SiteMinder appoints Trent Innes as chief growth officer

Hotel commerce platform SiteMinder has appointed Trent Innes as its chief growth officer to continue the company’s evolution.

Innes was formerly the managing director of Xero Australia and Asia with more than 20 years of experience in growing business across the technology industry.

In his eight-year tenure with Xero, Innes scaled the company to reach more than 1 million subscribers. Prior to that, he held senior roles at Microsoft Australia and Infor.

Sankar Narayan, CEO and managing director at SiteMinder said he is thrilled to welcome Innes following their partnership that helped grow Xero into a multi-market success.

“Having had the privilege of witnessing Trent’s leadership at Xero, I have seen first-hand his hyper-focus on customers and ability to scale a global business with cloud-based technology to one million subscribers,” he said.

Of his new position, Innes said he is excited to be a part of accelerating the growth of a global company carving a new category for the accommodation industry.

“Having watched SiteMinder’s growth over many years, I am thrilled to be joining such an innovative company making big moves globally, with market-leading technology that truly equips and empowers hoteliers to be the best commercial leaders they can be,” he said.

In addition to Trent’s new role, SiteMinder’s leadership team also includes former Apple executive Tim Howard, who joined the company as CFO in January.

Bringing more than 20 years of commercial and corporate finance experience in technology companies SiteMinder, Howard was CFO and COO at data analytics and AI-enabled messaging platform Ortto (previously Autopilot), a Blackbird SaaS business.

Howard was also previously an operating partner with private equity firm Allegro Funds, and spent 11 years with Apple where he held multiple roles, including CFO of the education and retail channels in EMEA and head of commercial in APAC.