Sitecore selects Gus Quiroga as area VP

Sitecore has appointed Gus Quiroga as area vice president for Australia to help companies to accelerate their growth via content, data, and online commerce. 

The comapny said the appointment of Quiroga to lead the ANZ operations for Sitecore will add "significant experience" in the technology-based customer experience market, and enable businesses to exceed constantly changing experience expectations of customers and citizens across all digital channels.

Quiroga will be responsible for driving the overall sales and strategy and growth for Sitecore in Australia, working closely with key technology alliance partners, and ensuring that the company’s suite of software delivers for businesses. 

Quiroga said, “My career has been about working with customers to improve their brand experience, and I am looking forward to making an impact for enterprises in Australia.” 

Prior to Sitecore, Quiroga was General Manager APAC and Financial Services VP for the Mobiquity division of software services firm Hexaware Technologies.

The Mobiquity business is one of the largest independent customer experience consulting firms that specialises in creating frictionless multi-channel digital experiences. He was formerly the director of Microsoft’s Azure Data and AI business unit. 

Quiroga has also worked for IBM as Head of Cognitive Applications in its financial services and retail business, where he led the sales and customer services team for blockchain, AI, data analytics, campaign automation, supply chain automation and cognitive analytics software.

Earlier he worked as head of IBM Watson customer engagement. 

Joey Lim, Sitecore president Asia-Pacific and Japan said, “Gus has tremendous implementation skills and understands the challenges that all brands have in needing to move at speed and scale to achieve their business growth objectives.

“We believe Gus’s ability to tackle complex business and technology challenges and translate them into significant customer experience outcomes will be of great benefit to brands in Australia.” 

Digital Nation is hosting its Digital As Usual event on May 30, investigating the impact of technology on marketing, finance and HR. To register, click here.