Salesforce snaps up Braze

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In US$5.66 billion deal.

Salesforce snaps up Braze
Salesforce is buying Braze ⁠in ⁠a deal valued at about $5.66 billion ($8 billion), bolstering its AI push with tools that let brands send personalised messages and respond to ‌customer behaviour in real time. Shares of ‌Braze ‌jumped more than 50 percent after the deal ...

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