Salesforce and IBM put their AI brains together

By

Global tech giants announce API integration.

IBM and Salesforce have unveiled a new global agreement that will see big blue wire its Watson artificial intelligence APIs into the Salesforce platform to power new predictive analytics services for customers.

Salesforce and IBM put their AI brains together

The partnership will combine Watson and the vast databases backing its decisions, with Salesforce’s own Einstein technology to produce a new range of predictive services targeted at the weather, healthcare, financial services and retail sectors.

Customers will be able to combine their own Salesforce data with the kinds of weather, economic, and geographic information already ingested by Watson to run complex queries and personalise their services accordingly.

For example “by combining local shopping patterns, weather and retail industry data from Watson with customer-specific shopping data and preferences from Salesforce Einstein, a retailer will be able to automatically send highly personalised and localised email campaigns to shoppers," the companies said in a statement.

IBM subsidiary Bluewolf will also set up a new practice integrating joint environments at customer organisations.

“Within a few years, every major decision—personal or business—will be made with the help of AI and cognitive technologies,” said IBM boss Ginni Rometty.

“This year we expect Watson will touch one billion people—through everything from oncology and retail to tax preparation and cars.”

Got a news tip for our journalists? Share it with us anonymously here.
Copyright © iTnews.com.au . All rights reserved.
Tags:

Most Read Articles

ADHA readies market test of Accenture's $788m My Health Record deal

ADHA readies market test of Accenture's $788m My Health Record deal

Western Sydney University establishes dedicated data function

Western Sydney University establishes dedicated data function

DeepSeek faces ban from Apple, Google app stores in Germany

DeepSeek faces ban from Apple, Google app stores in Germany

SA Water plans 'once-in-a-generation' core technology uplift

SA Water plans 'once-in-a-generation' core technology uplift

Log In

  |  Forgot your password?