The report suggests that, while such things as checking e-mail have become popular, other common activities, such as web browsing, are lagging behind.
The firm estimates that 37 percent of mobile users currently use internet services. If browsers were to become better-adapted to mobile handsets, that number could triple, says the company.
"Consumers are willing to pay for good experiences and products. The industry should focus on this reality," said vice president Julie Ask.
The report suggested said that rather than trying to duplicate the experience of looking at a site with a PC, handset makers should break content down by using specialized 'widget' applications.
"We're not advocating the browser go away," explained Ask, "just that there should be an alternative for 'glanceable' content, the content people need frequently."
iTnews Executive Retreat - Security Leaders Edition
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