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OpenAI buys iPhone designer Ive's hardware startup

By Staff Writer

May 22 2025 6:38AM

Wants to develop devices tailored for the genAI era.

OpenAI buys iPhone designer Ive's hardware startup

OpenAI is buying Jony Ive's startup io Products in a US$6.5 billion ($10 billion) deal and will bring the chief designer of early iPhones on board as creative head to develop devices tailored for the generative artificial intelligence era. LoveFrom, the design firm founded by Ive after leaving ...

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