L'Oreal firm to provide virtual make-up tech for Amazon

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L'Oreal firm to provide virtual make-up tech for Amazon

Customers try on lipsticks using mobile phone videos or photos.

L'Oreal's virtual reality business ModiFace will provide make-up testing technology to Amazon, the French beauty group said on Tuesday, allowing customers of the shopping site to try on lipsticks using mobile phone videos or photos. The contract goes beyond make-up tests solely for L'Oreal's own ...

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amazon hardware loreal software strategy

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