Invnt Group launches Web3 division

Invnt Group has launched a Web3 focused digital innovation division, Invnt.Atom to support brands navigate and create digital stories.

The Singapore-based team of strategists, creators, and community-builders specialise in digital-first campaigns, emergent technologies, and engaging brand experiences calibrated for the new era of Web3.

Elvin Tan has been appointed Managing Director of Invnt.Atom. He joins the group with 20 years of Asia Pacific executive management experience ranging from early-stage startups to big tech; holding positions at Google, YouTube, and most recently Huawei.

Tan was also an advisor for Goopal, a Fintech company powering innovative blockchain projects through investment and incubation.

Scott Cullather, President and CEO at Invnt Group said, “Our commitment to brand storytelling and innovation is boundless. Strategy, design and technology continues to drive our Global BrandStory Project. We established Ivnt.Atom to support our clients as they explore and leverage the exciting digital revolution of Web3; ensuring they remain relevant and engage with their most important audiences as new storytelling opportunities emerge.

“We’re thrilled to welcome Elvin Tan, who joins our team to continue the group’s expansion into APAC, reporting to Laura Roberts, Managing Director of [INVNT GROUP] APAC.”

Invnt.Atom has a diverse roster of clients and strategic partners launching digital assets and exclusive experiences including, Bzar - Future of Community: Invnt Group’s patent pending, decentralised, content led metaverse; established as a marketplace for IRL and digital transactions, NFTs, entertainment, social and gaming experiences.

They have also collaborated with Lamborghini where they hosted the world’s first 1:1 NFT supercar auction attached to the last physical Lamborghini Aventador Ultimae Coupé, in collaboration with Steve Aoki, Krista Kim, and RM Sotheby’s.

Tan said he is joining Invnt Group at a “critical time” in the strategic evolution of the Global BrandStory Project.

“With a focus on being the best brand storytelling agency in the world, the launch of Invnt.Atom couldn’t come at a better time. We live in a rapidly changing and ever-evolving world. More than ever, brands and organizations need to connect with their consumers and audiences, in meaningful, authentic, and engaging ways,” Tan explained.

“That’s what we are here to do at Invnt.Atom and I am proud to lead this team into the next great era of brand storytelling, leveraging all things Web3,” he added.

Invnt Group have offices in Sydney, New York, Singapore, London and San Francisco.