IBM explores AI tools to spot, cut bias in online ad targeting

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IBM explores AI tools to spot, cut bias in online ad targeting

As part of 'fairness' research project.

(Reuters) - IBM Corp is developing tools that would ensure online advertising algorithms do not unfairly show ads to only specific groups such as mostly men or wealthy people, aiming to address discrimination concerns that have drawn industrywide scrutiny. The company told Reuters on Thursday ...

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