IBM explores AI tools to spot, cut bias in online ad targeting

By on
IBM explores AI tools to spot, cut bias in online ad targeting

As part of 'fairness' research project.

(Reuters) - IBM Corp is developing tools that would ensure online advertising algorithms do not unfairly show ads to only specific groups such as mostly men or wealthy people, aiming to address discrimination concerns that have drawn industrywide scrutiny. The company told Reuters on Thursday ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:

Most Read Articles

Log In

Email:
Password:
  |  Forgot your password?