IBM explores AI tools to spot, cut bias in online ad targeting

By on
IBM explores AI tools to spot, cut bias in online ad targeting

As part of 'fairness' research project.

(Reuters) - IBM Corp is developing tools that would ensure online advertising algorithms do not unfairly show ads to only specific groups such as mostly men or wealthy people, aiming to address discrimination concerns that have drawn industrywide scrutiny. The company told Reuters on Thursday ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
ai artificial intelligence bias ibm software

Sponsored Whitepapers

The ultimate guide to customer IAM
The ultimate guide to customer IAM
10 questions to ask before you select a Network Performance Management tool
10 questions to ask before you select a Network Performance Management tool
Innovate faster. Why accelerating change is a CIO's biggest challenge.
Innovate faster. Why accelerating change is a CIO's biggest challenge.
Unlock faster time-to-revenue using Adobe digital document processes
Unlock faster time-to-revenue using Adobe digital document processes
How Security as Code changes development and deployment for the cloud
How Security as Code changes development and deployment for the cloud

Events

Most Read Articles

Aussie Broadband watches its NBN excess bandwidth bill climb

Aussie Broadband watches its NBN excess bandwidth bill climb
Gov pressed to end reliance on IT contractors, fill APS "capability gap"

Gov pressed to end reliance on IT contractors, fill APS "capability gap"
Coles keeps a close watch on its Azure cloud costs

Coles keeps a close watch on its Azure cloud costs
Service NSW deploys secure data transfer app after phishing attack

Service NSW deploys secure data transfer app after phishing attack

Digital Nation

Q: The trick to effective personalisation? A: Don’t do personalisation
Q: The trick to effective personalisation? A: Don’t do personalisation
"Kill all you see." The tragic, real world consequences of Facebook’s algorithms
"Kill all you see." The tragic, real world consequences of Facebook’s algorithms
Next generation of Digital Giants growing faster than the originals: Ray Wang
Next generation of Digital Giants growing faster than the originals: Ray Wang
COVER STORY: Data centre sustainability scrutiny puts emissions in the spotlight
COVER STORY: Data centre sustainability scrutiny puts emissions in the spotlight
Expect dramatic value chain disruptions every four years: McKinsey Global Institute
Expect dramatic value chain disruptions every four years: McKinsey Global Institute

Log In

Email:
Password:
  |  Forgot your password?