The poll indicates that the owners of many of these devices are preparing to upgrade, despite the fact that the televisions will work after the switchover with the addition of a digital set-top box.
YouGov believes that the issue is not helped by the digital switchover coinciding with the heavy promotion of high-definition TV, which has led to mixed messages in the retail channel.
Some companies claim that new TVs need an HDMI connector before they can be called 'HD-ready', while others deny that this is the case.
Sky installers have also reported being summoned to install HD boxes only to find that there is no HD-compliant TV on the premises.
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