Google cutting web cookies, ending lucrative tracking tool for advertisers

By on
Google cutting web cookies, ending lucrative tracking tool for advertisers

Tries to satisfy increased privacy demands from users.

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
alphabet browser browsers chrome cookies google privacy security software tracking
In Partnership With

Most Read Articles

Telstra stops offering 100Mbps services for NBN FTTN/B/C users

Telstra stops offering 100Mbps services for NBN FTTN/B/C users
NBN Co sees 250Mbps take-up rise after price cut

NBN Co sees 250Mbps take-up rise after price cut
NBN Co pleads for cash to help fixed wireless, satellite refugees

NBN Co pleads for cash to help fixed wireless, satellite refugees
Bunnings sibling Blackwoods continues to bleed from troubled Microsoft ERP rollout

Bunnings sibling Blackwoods continues to bleed from troubled Microsoft ERP rollout
You must be a registered member of iTnews to post a comment.
| Register

Whitepapers from our sponsors

Driving business innovation through private cloud solutions
Driving business innovation through private cloud solutions
Future proofing your datacentre with hyperconverged infrastructure
Future proofing your datacentre with hyperconverged infrastructure
The Network for the Digital Business Starts with the Secure Access Service Edge (SASE)
The Network for the Digital Business Starts with the Secure Access Service Edge (SASE)
Are you getting profitable outcomes from your IT?
Are you getting profitable outcomes from your IT?
Your Microsoft Security journey starts here
Your Microsoft Security journey starts here

Events

Log In

Username / Email:
Password:
  |  Forgot your password?