Google cutting web cookies, ending lucrative tracking tool for advertisers

By on
Google cutting web cookies, ending lucrative tracking tool for advertisers

Tries to satisfy increased privacy demands from users.

Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies and ...

Hi! You've reached one of our premium articles. This is available exclusively to subscribers.

It's free to register, and only takes a few minutes.

Once you sign up you'll have unlimited access to the full catalogue of Australia's best business IT content, as well as a daily news bulletin delivered straight to your inbox.

Register now
Got a news tip for our journalists? Share it with us anonymously here.
Tags:
alphabet browser browsers chrome cookies google privacy security software tracking

Sponsored Whitepapers

Empowering workforces in the new environment
Empowering workforces in the new environment
Is the technology refresh dead?
Is the technology refresh dead?
DevSecOps: A framework for digital innovation
DevSecOps: A framework for digital innovation
Encryption: Protect your most critical data
Encryption: Protect your most critical data
Overcoming data security challenges in a hybrid, multicloud world
Overcoming data security challenges in a hybrid, multicloud world

Events

Most Read Articles

Aussie Broadband says some customers are switching providers to get high-speed NBN discounts

Aussie Broadband says some customers are switching providers to get high-speed NBN discounts
Aussie Broadband to white label its services

Aussie Broadband to white label its services
Swinburne University data breach exposes details of 5000 staff, students

Swinburne University data breach exposes details of 5000 staff, students
ATO loses its cyber security chief

ATO loses its cyber security chief
You must be a registered member of iTnews to post a comment.
| Register

Log In

Username / Email:
Password:
  |  Forgot your password?