Exclusive: Dreamoro launches to give startup founders “key ingredients” to success

Dreamoro aims to help startup founders avoid many of the pitfalls that come with building a business from ground zero.

Klaus Bartosch, founder and CEO, Dreamoro

Its founder and CEO, Klaus Bartosch told Digital Nation that Dreamoro was created to bring to startup founders more of the key ingredients for success.

He said, “[Dreamoro] provides founders with access to the most experienced tech and commercialisation team, and where appropriate or needed, venture funding to improve the probability of success. Therefore, a return to shareholders with a team that work with founders like it is their team.”

Dreamoro backs digital products that have a positive impact on the community, people’s lives and the planet. The new company has adopted the United Nations’ 17 Sustainable Development Goals as a cornerstone of its framework to evaluate products and founders they want to work with.

They have three key arms to the business, Dreamoro Ventures, Dreamoro Services and Dreamoro Creations.

Dreamoro Ventures is an investment fund supporting founders with highly developed plans and a minimum viable product to bring to market.

According to Bartosch, Dreamoro Ventures investment fund supports not only the broader capital needs of launching a new product into a market, but also helps founder fund access to Dreamoro Services lowering both the cost and risk of bringing scalable and successful new digital products to market.

Dreamoro Services provides founders with access to a flexible high performing and capable technology, support, and commercialisation team. This access helps them bring their dreams to life with scalable, secure web and mobile applications, bringing all of the tools, dev ops, product support and managed software engineering operations to the table.

Dreamoro Creations are products that the Dreamoro team have either licensed or developed to bring to market directly under the Dreamoro name.

The first of these is already under development and scheduled for release mid-2023, according to Bartosch.

Bartosch also has firsthand experience with building a business from the ground up, even while battling cancer.

“Over the past 15 years, I have experienced the highs and terrible lows of building a business from ground zero, including my own startup for the past 11 years. One of the highs included listing the company on the ASX in June 2015.

“In the early years, we almost went bust several times between capital raises, then I was diagnosed with cancer and was leading the company from my hospital bed while getting chemo. I exited that business in October last year.”

The company’s initial focus will be in the healthcare and online media markets where Bartosch said “they already have significant proven skills, network and knowledge.”

For the next 12 months, Bartosch will be finalising the capital raise for the venture fund Dreamoro Ventures and identifying investment opportunities.

Bartosch was previously the founder and CEO at 1^st Group, and he is also a board member at Melanoma Patients Australia.

Funding doesn’t guarantee success

As a veteran in the industry, Bartosch said that funding for a startup does not equal or promise success.

He explained, “Eighty to 90 percent of startups fail in the first two years, venture capital or Series A funding alone does not guarantee startup success. The industry is cluttered with investors, venture funds, advisors and service providers all wanting their ‘fees’ for contributing their bit to the founders startup journey.

“Sometimes it feels like the only ones making any money from these founders are all of these ‘advisors’ offering their help and capital. But it is not enough.”

Bartosch explained some of the main bugbears investors face.

“The way founders hockey stick business plans, inadequate evidence of product and market fit, the belief that the founder has the skills and can surround themselves with the right team and confidence that the founder knows how to build a scalable solution,” he ended.